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An important aspect of any PPC campaign is naming conventions. A naming convention is a system for naming your campaigns, ad groups, keywords, and ads in a way that is both consistent and easy to understand. There are numerous benefits to using naming conventions, including improved organization and easier reporting. Organization is essential for any… Read More »Amazon PPC Naming Conventions

For many sellers, creating and maintaining successful marketing campaigns remains a major challenge. It is extremely difficult to thrive on Amazon without the necessary Amazon PPC skills or the assistance of Amazon PPC professionals. Some sellers ignore Amazon PPC because they are unsure if it is worthwhile. Let us show you how Amazon PPC can… Read More »Is Amazon PPC Worth It? | Evica Digital

Amazon PPC, or pay-per-click, is a type of advertising that allows you to bid on keywords to secure ad placements on the first page of Amazon search results. Using Amazon PPC can be an effective way to drive traffic to your product listings and boost sales. However, managing Amazon PPC campaign can be time-consuming and… Read More »Four Reasons Why You Should Hire an Amazon PPC Agency & How To Hire The Right One | Evica Digital

PPC is critical for Amazon sales retention and growth. There are numerous strategies you can use to maximize your results, and determining which strategy is best for your company can be difficult. Creating campaigns for longtail keywords is an effective strategy you can use. You can increase sales by creating campaigns that specifically target these… Read More »Longtail Keyword Strategy to Build Sales | Evica Digital

According to statistics, 75% of online users don’t scroll past the first page. So, it becomes your responsibility to make your site appear on the first page. There are two general practices to improve your site’s ranking. One is Search Engine Optimization (SEO), and the other is Pay-Per-Click (PPC). These two practices are different from… Read More »SEO vs. PPC – Which is More Important? | Evica Digital

Amazon PPC advertising costs more than ever now. Having the right advertising strategy to maximize your profits and decrease the extra costs is crucial. Every product and category is unique and requires specific learning and expertise to advertise. But you need a general bidding strategy that saves you from unnecessary spending. Let us give you… Read More »How to Optimize Your Amazon PPC Bidding for Maximum Profit | Evica Digital

An effective Amazon PPC campaign requires a lot of effort and it is vital to structure your campaigns correctly. Keeping up with the latest optimization techniques is important if you want to have a successful campaign. Here are the five best tips for structuring your PPC campaigns more efficiently. 1.   Leverage Long Tail Keywords This… Read More »5 Incredible Tips For a Highly-Performing Amazon PPC Campaign | Evica Digital

Image Source: FreeImages ‍ In the world of advertising, impressions are everything. There are many different ways to measure your advertising performance, but one of the most standard ways is by counting the number of times your ad was seen by potential customers. This is called an impression, and a high number means that your… Read More »How To Increase Impressions On Your Amazon PPC Campaigns