Home » Longtail Keyword Strategy to Build Sales | Evica Digital

Longtail Keyword Strategy to Build Sales | Evica Digital

PPC is critical for Amazon sales retention and growth. There are numerous strategies you can use to maximize your results, and determining which strategy is best for your company can be difficult.

Creating campaigns for longtail keywords is an effective strategy you can use. You can increase sales by creating campaigns that specifically target these low-traffic keywords.

In this blog post, we’ll walk you through the steps of creating a longtail keyword campaign that targets a specific niche. We’ll also give you some pointers on how to find high-quality longtail keywords that will boost your sales. So let’s get started!

What are longtail keywords?

Longtail keywords are typically phrases that include more than three words. For example, if your product is pampas grass, a longtail keyword could be ‘grey artificial pampas grass.’

These keywords are generally searched for less frequently than broader, more generic keywords. This presents an opportunity because the cost-per-click is usually lower for these types of keywords as there is less competition.

Why should I create campaigns for longtail keywords?

Longtail keywords drive incremental sales and are essential for scaling your business; some advantages include:

  • Higher conversion rate.
  • Less competition usually means a lower CPC.
  • Providing more relevant data to the Amazon Search Engine, which the algorithm rewards.

How do I find these longtail keywords?

Longtail keywords can be found in a variety of ways, some of which are as follows:

  • Pulling your search term report and taking out longtail search terms with a high click-through rate and conversion rate. This only works if you already have ads running on a product, specifically phrase match, broad match, and auto campaigns.
  • Using a keyword research tool like Helium 10 or JungleScout.
  • Using Google Keyword Planner.

Implementing the Strategy

Once you’ve done your research and compiled a list of longtail keywords, it’s time to put them to use in new campaigns:

  • Create exact match campaigns for these (5 keywords per campaign max.)
  • Create broad match campaigns for the same keywords (don’t forget to exact match negate them so they don’t conflict with your newly created exact match campaigns).

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