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Amazon PPC Naming Conventions

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An important aspect of any PPC campaign is naming conventions. A naming convention is a system for naming your campaigns, ad groups, keywords, and ads in a way that is both consistent and easy to understand. There are numerous benefits to using naming conventions, including improved organization and easier reporting.

Organization is essential for any PPC campaign, and naming conventions can help you keep your campaigns organized. By using a consistent naming system, you can quickly and easily find the information you need. This is especially helpful when you have multiple campaigns running at the same time.

Naming conventions can also simplify reporting. When all of your campaigns are named using the same convention, it’s easy to generate reports that compare performance across different campaigns. This can be incredibly valuable in terms of identifying areas of improvement.

There is no right or wrong way to do this, as long as it is clear and consistent then that is fine. Our system follows this structure:

  • Product name i.e. GPG (Grey pampas grass)
  • Ad type i.e. SP, SB or SD.
  • Match type i.e. exact, phrase etc.
  • Numerical value – this is used in the case we have multiple campaigns following the same structure.

So in the example of creating an exact campaign for grey pampas grass, our campaign would be labelled as ‘GPG – SP – Exact – 1’.

Overall, naming conventions are an essential part of any PPC campaign. By taking the time to establish a naming convention at the beginning of your campaign, you can save yourself a lot of time and headache down the road.

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