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September 2022

SEO vs. PPC – Which is More Important? | Evica Digital

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According to statistics, 75% of online users don’t scroll past the first page. So, it becomes your responsibility to make your site appear on the first page. There are two general practices to improve your site’s ranking. One is Search Engine Optimization (SEO), and the other is Pay-Per-Click (PPC). These two practices are different from each other, but their aim is common, to generate leads. Let’s compare them and see… Read More »SEO vs. PPC – Which is More Important? | Evica Digital

How to Optimize Your Amazon PPC Bidding for Maximum Profit | Evica Digital

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Amazon PPC advertising costs more than ever now. Having the right advertising strategy to maximize your profits and decrease the extra costs is crucial. Every product and category is unique and requires specific learning and expertise to advertise. But you need a general bidding strategy that saves you from unnecessary spending. Let us give you five result-oriented tips to optimize your Amazon PPC bidding and maximize your profits. 5 Result-Oriented… Read More »How to Optimize Your Amazon PPC Bidding for Maximum Profit | Evica Digital

5 Incredible Tips For a Highly-Performing Amazon PPC Campaign | Evica Digital

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An effective Amazon PPC campaign requires a lot of effort and it is vital to structure your campaigns correctly. Keeping up with the latest optimization techniques is important if you want to have a successful campaign. Here are the five best tips for structuring your PPC campaigns more efficiently. 1.   Leverage Long Tail Keywords This is particularly useful if you have a small budget or have just launched your product.… Read More »5 Incredible Tips For a Highly-Performing Amazon PPC Campaign | Evica Digital

How To Increase Impressions On Your Amazon PPC Campaigns

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Image Source: FreeImages ‍ In the world of advertising, impressions are everything. There are many different ways to measure your advertising performance, but one of the most standard ways is by counting the number of times your ad was seen by potential customers. This is called an impression, and a high number means that your advertisement was seen a lot. Impressions are an important metric in any advertising campaign because… Read More »How To Increase Impressions On Your Amazon PPC Campaigns